Beschrijving

A NEW EDITION - MORE RELEVANT THAN EVER

Jimmy introduced us to his journey for the first time in 2013 with Before They Pass Away. Throughout his life, Jimmy has been on a quest to re-connect with himself through the eye of the world's Indigenous communities. In 2020, Jimmy and his team re-launched Before They Pass Away, with new unpublished images and more learned texts. With advances in new technology, the book has been transformed into a digital travel experience, now more relevant than ever due to COVID-19. Every picture in Before They Pass Away is scannable with the free Jimmy Nelson App, revealing unique video content behind every picture. This personal artistic documentation is a way of re-igniting the fire and pride within and for Indigenous people and empowering future generations all over the world to illuminate their cultural heritage. 

"When you look at people - whoever and wherever they are in the world - often the truth is far different from what the eye beholds. Now more than ever before with the global pandemic, our eyes are going to have to open wider and brighter to observe others who in the past may have not given the respect that they deserve. With this humble perspective perhaps we can now find answers as to how we can reconnect with ourselves, each other and the natural world." - Jimmy Nelson 

Foundation
The Jimmy Nelson Foundation is founded with the mission to safeguard the world's last Indigenous cultures and share their valuable wisdom with the world. As cultures are rapidly changing through time, and the world's cultural diversity is at risk, now is the moment to act. The JNF supports Indigenous communities in preserving and passing on their traditional heritage and knowledge by investing in local reciprocity projects, for now and generations to come. 

Jimmy Nelson App
With the free Jimmy Nelson app, you will be able to scan every image within the book with your smartphone. Scanning the image will enable you to step into the world behind the image, through your smartphone. Jimmy himself combined with beautiful video material will guide you through breathtaking footage, but above all uncovers the beauty of day-to-day life from all over the world. Ready for a digital travel adventure?
 

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