It's Not How Good You Are, It's How Good You Want to Be


Engels | 27-03-2024 |

9780714843377

Paperback / softback


€ 11,95

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Korte beschrijving/Annotatie

A handbook of how to succeed in life by an advertising guru.

Biografie

Paul Arden (1940–2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent – It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).

Details

ISBN :9780714843377
Auteur: 
Uitgever :Phaidon Press B.V.
Publicatiedatum :  27-03-2024
Uitvoering :Paperback / softback
Taal :Engels
Hoogte :178 mm
Breedte :121 mm
Dikte :13 mm
Gewicht :180 gr
Status :Tijdelijk niet leverbaar, leverdatum nog niet bekend